At the PSFK Conference San Francisco 2008, Gareth Kay (Modernista!) leads a discussion with Eric Corey Freed (organicARCHITECT), Josh Morenstein (fuseproject), and Frank Striefler (TBWA\Chiat\Day & Media Arts Lab) on how to take trends and ideas and actually create change.

Describing how each personally draw their inspiration, the panel hones in on the habits that we as individuals as well as collectively can foster to create and environment where it's more likely that inspiration will occur.

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