At the PSFK Conference San Francisco 2008, GOOD Magazine co-founder Max Schorr discusses the importance of aligning interests and how the disconnect between people he respected who were doing good and the pejorative notion of a ‘do-gooder’ inspired him to start a magazine.

Beginning with how the magazine started, Max explains why he believes we as a society have been shooting ourselves in the foot by saying “If you do good, it’s altruistic.  You’re not going to have sex, you’re not going to have fun, and you’re not going to make any money.  But go for it!”

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