He was never going to give you up and never going to let you down and so in return his fans (and just a lot of people who remember the hit from their youth) spread an internet meme that has brought back the pop star Rick Astley into popular consciousness. Over the summer, folks in the UK were busy sending each other video clips that ‘tricked' their friends into watching the video of his biggest hit. The fun didn't stop there – somehow the fad has led mischievous Brits to vote Astley as a nominee for the best act ever at the MTV Europe Music Awards alongside Santogold, Weezer and Snoop Dogg. The BBC says:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in