Having deliberated about trying to provide an alternative to services like Iconoculture, we’ve realized that a mirror of these type of services is not needed. Our research suggests that Iconoculture clients (like advertising agencies) are not looking for the deep stats to back up their presentations to clients but more looking for access to people who can discuss the markets that they are working in – and therefore help them act immediately on opportunities.

Iconoculture clients do seem to like the idea of the Analyst on demand calls, though they often don’t use them. And when they do make the call some subscribers feel that they’re getting the point of view of a “upper-middle class white” professional rather than someone who is really involved in the market.

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