Pop-Down Project: Closing the Window on Real Life Pop-Ups

Pop-Down Project: Closing the Window on Real Life Pop-Ups
Advertising
Christine Huang
  • 6 october 2008

The Pop-Down Project is comprised of 500 “pop-downers all over the world” who are bringing pop-up blocking to real-life advertising. Through their blog, the leaders of the movement (which started in France) give instructions on how to order the little red “X” boxes, designed to look just like the click-out boxes in the corner of pop-up windows. Participants are encouraged to stick these pop-down stickers on posters, billboards, vehicles – basically on any advertisements or otherwise unsightly items in the public space that they wish they could control-W out of. Pictures of successful pop-downs are then shared on the blog. Take a look here for more.

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