We’re looking forward to to hearing from Michael Keferl, Managing Director at CScout Japan, joining us in Singapore at PSFK Conference Asia to discuss the latest in Asian youth trends.  We asked him to share a little bit about himself with us.

First, who are you and what do you do?

I'm the Managing Director of CScout Japan, the Tokyo office of the CScout global trendscouting network, and have been here since coming to Japan five years ago. Being in charge of project management, I'm constantly scanning the market here with my team to analyze and report to our clients, both here and abroad. Our interests often revolve around Digital Lifestyle, but everything from product design, to innovative marketing campaigns serve as inspiration for our work. Our current focus is on our subscriber-based Trendpool database, and expanding our local network.

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