PSFK had a great trip to Minneapolis yesterday and during our meetings with some of the ad agencies there we heard a lot of frustration about the Iconoculture trends service. We left wondering if we should offer an alternative.

If you use the service, we’d love to know what you think of the service, what they get right, what they get wrong, whether the analyst calls are what keep you paying, or the analyst calls are what makes you pull your hair out.

We don’t think that we’d offer a similar service – there’s a lot of content out there for free these days (including on, but agencies seem to be in need of a new type of intelligence service that’s relatively inexpensive. Maybe there’s a way to leverage the reach of PSFK. We dunno. Not thought this through yet.

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