Over on his site, Russell Davies has started to list some thoughts about design, marketing and service. He promises a series of thought-provoking posts and the one he has up there already is worth a good read. In it he says:

These are the bits of the average large organisation that we creative industries folks encounter: Three silos, doing design or content-type stuff, marketing-type stuff and some sorts of aftersales. And no silo ever talks to any other because the process almost always proceeds steadily from left to right.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in