Russell Davies On Why We Should Object To Urban Spam
As part of his series on engaged design, Russell Davies writes about why urban spam (guerrilla marketing, ambient marketing, outdoor marketing and the such) is something that we find so objectionable. Some very interesting insights here:
In recent years the declining efficacy of regular ‘broadcast advertising’ has created the largely horrible ambient and guerilla media industries – a huge marketing arms race aiming to squeeze every drop of attention from unwilling eyeballs.
I think we object to this so much for a number of reasons: