The argument against the magazine industry's sustainability generally goes like this: People now want their information on-demand, in short quantities, and from hundreds rather than dozens of sources. But one very important factor contributing to the industry's demise is not often recognized. Magazines – lumbering machines that move at a snails pace – are just not equipped to remain relevant in a world that moves at lightning pace.

NY Magazine's fashion blog The Cut points to the example of Top Shop, which was supposed to open in NY mid-October. In September, the company announced a 6-month delay, setting the new date for sometime in March. Online media, including blogs, all reported on the news. But now, October issues of many major magazines – which closed their pages months ago – are reporting about this month's (nonexistent) Top Shop debut.

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