This past week in London’s Trafalgar Square, brothers Stephen and Theodore Spyropoulos of Minimaforms, an experimental architecture and design practice that explore new means of communication, displayed their latest creation inspired by smoke signals.

Taking a cue from Urballoon and TXTual Healing, Memory Cloud is another media arts project that enables individuals to project messages to a crowd via SMS.  The idea is actually quite simple, individuals send short text messages to a certain number which are then grafted onto plumes of artificially created smoke.

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