Is the world's attention span shrinking? Recent data from Nielsen indicates that “snack-size” communication is becoming the new default mode for many people. They report that as of Q2 of 2008, Americans are sending or receiving more text messages than phone calls. Nielsen says that U.S. mobile subscribers sent and received 357 text messages per month as compared to only 204 phone calls.

[via Thumb Jockey]

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)