It seems a product’s ‘sound’ may be of equal importance to its visual and tactile qualities.  Industrial designer Elif Özcan Vieira believes consumers form value and trust opinions of a design based largely on the product’s sound quality.  Recently completing her PhD in the auditory benefits of design, Özcan Vieira found that sound plays an integral role in our quality discernment.  The Science Daily reports:

Product sounds influence our reasoning, emotional state, purchase decisions, preference, and expectations regarding the product and the product’s performance. Thus, auditory experience elicited by product sounds may not be just about the act of hearing or a sensory response to an acoustical stimulus (e.g., this is a loud and sharp sound). A complimentary and meaningful relationship exists between a product and its sounds.

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