Sound Design a Safe Bet

Sound Design a Safe Bet
Advertising
Claudia Cukrov
  • 17 october 2008

It seems a product’s ‘sound’ may be of equal importance to its visual and tactile qualities.  Industrial designer Elif Özcan Vieira believes consumers form value and trust opinions of a design based largely on the product’s sound quality.  Recently completing her PhD in the auditory benefits of design, Özcan Vieira found that sound plays an integral role in our quality discernment.  The Science Daily reports:

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