Starbucks Shared Planet
After hundreds of comments on My Starbucks Idea calling for recycling and improved social responsibility, Starbucks is upping their environmental efforts through a new program called “Shared Planet.” This commitment to doing business responsibly entails several “aspirational goals” to keep the company in the green.
According to a recent blog post by senior vice president Michelle Gass, they plan to meet the following goals by 2015:Environmental stewardship: 100% of our cups will be reusable or recyclable, and we will significantly reduce our environmental footprint through recycling, energy and water conservation and green construction. Ethical sourcing: buy and serve 100% responsibly grown and ethically traded coffee. Community involvement: contribute one million community service hours annually.
… We want to care for our communities because it is community that makes us who we are – that third place in your neighborhood.