Having recently finished Peter Schwartz‘s classic, The Art of the Long View, this article from Core77 on strategic product design was particularly resonant with us. Both these works reflect on the important distinction between predictions & assumptions and carefully crafted foresight.

The article deals specifically with product design while Schwartz looks at the broader strategies for society and the marketplace. With regards to product foresight, it pays to be able to differentiate between what’s hip or cool and what signifies actual change. Kevin McCullagh writes:

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