In his blog Chroma, Dino Demopoulos presents an interesting perspective on technology's impact on our approach to journalism and, similarly, advertising. Demopoulus discusses how new media is revealing the traditional article – a “discrete, self-contained composition, including whatever context could fit into a paragraph or two, ornamented with photos and graphics” (description borrowed from – as no longer a sufficient “story” in and of itself. The article has become a data point that lives as part of a continuously evolving, bigger picture. Technology is making it possible to present stories as dynamic, alive, and complex as they really are.

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