The Article is Dead; the Story is King

The Article is Dead; the Story is King
Advertising
Christine Huang
  • 24 october 2008

In his blog Chroma, Dino Demopoulos presents an interesting perspective on technology’s impact on our approach to journalism and, similarly, advertising. Demopoulus discusses how new media is revealing the traditional article – a “discrete, self-contained composition, including whatever context could fit into a paragraph or two, ornamented with photos and graphics” (description borrowed from newsless.org) – as no longer a sufficient “story” in and of itself. The article has become a data point that lives as part of a continuously evolving, bigger picture. Technology is making it possible to present stories as dynamic, alive, and complex as they really are.

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