The Article is Dead; the Story is King

The Article is Dead; the Story is King
Christine Huang
  • 24 october 2008

In his blog Chroma, Dino Demopoulos presents an interesting perspective on technology’s impact on our approach to journalism and, similarly, advertising. Demopoulus discusses how new media is revealing the traditional article – a “discrete, self-contained composition, including whatever context could fit into a paragraph or two, ornamented with photos and graphics” (description borrowed from – as no longer a sufficient “story” in and of itself. The article has become a data point that lives as part of a continuously evolving, bigger picture. Technology is making it possible to present stories as dynamic, alive, and complex as they really are.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.