The Google Number: How Influential Are You?

The Google Number: How Influential Are You?
technology
Dan Gould
  • 21 october 2008

Google has a patent pending on a technology it says will rank the most influential people on social networking sites. Although details are sparse, it’s reported that the system would work similarly to Google’s PageRank ( the algorithm for determining which Web sites appear in a list of search results). By understanding these social patterns, it’s hoped that advertising on social networks can be made more relevant and profitable.

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