Graphic Designer Ben Terrett has written an intriguing essay on the future of signage. He wonders what can be done about the unsightly and inefficient glut of signs and advertising that has grown out of control in our cities and towns. The idea of the “unproduct” strikes him as an apt model to follow in rethinking the notion of directions and locational information.

An unproduct is an item that has maximum information, with minimul “stuff”, or physical presence. Terrett goes on to explore all the ways in which this unproducting can be applied, whether it’s just applying a simpler design, or adding hidden layers of data, readable by mobile devices.

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