The Unproduct’ed Future of Signage

The Unproduct’ed Future of Signage
Advertising
Dan Gould
  • 2 october 2008

Graphic Designer Ben Terrett has written an intriguing essay on the future of signage. He wonders what can be done about the unsightly and inefficient glut of signs and advertising that has grown out of control in our cities and towns. The idea of the “unproduct” strikes him as an apt model to follow in rethinking the notion of directions and locational information.

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