UK Ad Body Considers Sugar Unnatural

UK Ad Body Considers Sugar Unnatural
Piers Fawkes, PSFK
  • 15 october 2008

In a set-back for the movement against chemical ridden foods, the British Advertising Standards Authority have banned Innocent drinks from advertising its This Water drink as natural because the three-ingredient beverage contains sugar. The Independent in London says:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.