What’s Your Inspiration? PSFK Talks to the Founders of Fat Muffin

What’s Your Inspiration? PSFK Talks to the Founders of Fat Muffin
Allison Mooney
  • 24 october 2008

Inspiration can strike at any time, but it’s often hard to find. So how do creatives bake up ideas? And can they cater to all clients equally (and on time)?

Sometimes, even the best chef orders out. That’s the premise behind Fat Muffin a “creative playground where users get paid to play.” Started last year by Rahul Panchal (creative) and Jonathan Sadlowe (strategy), the start-up aims to crowdsource advertising (a model that his since been mimicked by some larger shops). As they put it, “We have convinced some fun companies to let you come up with their advertising. Now, all those ideas you have for better commericals have a place to be unleashed.” Users can brainstorm for a range of clients: from a “Firewater” beverage to a baby-based social network to a band from the future.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.