What’s Your Inspiration? PSFK Talks to the Founders of Fat Muffin

What’s Your Inspiration? PSFK Talks to the Founders of Fat Muffin
Advertising
Allison Mooney
  • 24 october 2008

Inspiration can strike at any time, but it’s often hard to find. So how do creatives bake up ideas? And can they cater to all clients equally (and on time)?

Sometimes, even the best chef orders out. That’s the premise behind Fat Muffin a “creative playground where users get paid to play.” Started last year by Rahul Panchal (creative) and Jonathan Sadlowe (strategy), the start-up aims to crowdsource advertising (a model that his since been mimicked by some larger shops). As they put it, “We have convinced some fun companies to let you come up with their advertising. Now, all those ideas you have for better commericals have a place to be unleashed.” Users can brainstorm for a range of clients: from a “Firewater” beverage to a baby-based social network to a band from the future.

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