Why People Still Want Analog

Why People Still Want Analog
Dan Gould
  • 23 october 2008

Ed Cotton at Influx Insights shares some ideas on his blog about why analog still matters. In our all-digital world, physical things are becoming extinct at an alarming rate. Digital versions of physical objects (calculators, clocks) take away the variety of tactile, visual – even auditory (ticking of a clock) interactions we have experienced in the past. He also thinks that the familiar nature of analog devices evoke nostalgia and emotions that digital can’t replicate.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.