Why RSS Is Not Mainstream
The Google Reader blog reports that UK newspaper The Guardian has now become the “first major newspaper in the world ” to have full text RSS feeds. A great idea that makes receiving and reading online content a lot easier, and one that should bode well for the paper. Scott Karo at Publishing 2.0 has a sensible rant on why this is an important move that other publishers need to follow.
What every other mainstream media company does with their RSS feeds is publish a brief excerpt of the content, forcing readers to click on the headline and visit the publisher’s site in order to actually read the content.