The Google Reader blog reports that UK newspaper The Guardian has now become the “first major newspaper in the world ” to have full text RSS feeds. A great idea that makes receiving and reading online content a lot easier, and one that should bode well for the paper. Scott Karo at Publishing 2.0 has a sensible rant on why this is an important move that other publishers need to follow.

He explains:

What every other mainstream media company does with their RSS feeds is publish a brief excerpt of the content, forcing readers to click on the headline and visit the publisher’s site in order to actually read the content.

This content is available for Premium Subscribers only.
Already a subscriber? Log in