Three-dimensional cinema has been around since the 1920’s, but soon we could be watching 3D entertainment from our lounge rooms, without those flattering glasses. Television manufacturers are now looking at three-dimensional television as the next frontier in home entertainment. Enterprise Strategy Group analyst Mark Peters says the glasses aren’t appropriate for day-to-day viewing, due to the lack of comfort and usability.

The latest developments see a new screen, which uses a series of small ridges to display a 3D picture similar to hologram cards. Peters did note that watching a 3D picture requires a little more effort than regular TV viewing;

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in