In Manila, motels cheekily dub themselves collectively as the “instant hospitality” or “drive-in hotel” industry. Standard practices include offering two hour room rates, vehemently guaranteeing absolute privacy and openly advertising newly launched theme rooms typically inspired by some of the most requested fantasy scenarios (e.g. The Oval Office, the X-Men’s Danger Room, and apparently that cave in Matrix Reloaded).

Recently, two of the city’s largest motel franchises – Victoria Court and Sohotel – are moving towards rooms that de-emphasize the bed setting and instead focus more on drinks, multiple flat screens, video games and surround sound. They are in effect creating full-scale bachelor pads for the masses. The fast turnover time model is applied here to make comprehensive private parties more price accessible. Sohotel for instance charges an equivalent of US$300 for a large party suite that can host 15 guests for six hours.

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