Can TV 2.0 Bring Consumers Back To Advertisers?

Can TV 2.0 Bring Consumers Back To Advertisers?
Joel Horowitz
  • 11 november 2008

Multi-tasking: The practice has invaded nearly every aspect of our lives. Telephones have turned into extensions of our offices and entertainment platforms, computers find us shoes online and keep our music libraries organized, and radios, well, they’re only on if we’re driving to the grocery store. So how on earth are marketers and advertisers supposed to find us, then keep us from fluttering from our phones to our laptops while watching TV when their very expensive advertisements hit the media outlets?

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.