Can TV 2.0 Bring Consumers Back To Advertisers?

Can TV 2.0 Bring Consumers Back To Advertisers?
Innovation
Joel Horowitz
  • 11 november 2008

Multi-tasking: The practice has invaded nearly every aspect of our lives. Telephones have turned into extensions of our offices and entertainment platforms, computers find us shoes online and keep our music libraries organized, and radios, well, they’re only on if we’re driving to the grocery store. So how on earth are marketers and advertisers supposed to find us, then keep us from fluttering from our phones to our laptops while watching TV when their very expensive advertisements hit the media outlets?

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