The online dating community has always been a vibrant patchwork of people seeking everything from a life partner down to a one night stand.  Innovation in this market is often pursued by tough competition, but a new contender hopes to break away from the pack with location-based dating.  Enter meetMoi, a freshly launched site that pairs a mobile app to a powerful social search network.  Users create a simple profile and set up criteria for finding a match nearby.  Users are then notified of nearby interests through text messages or one can actively browse the surrounding area by simple search terms.  The principles behind the service remind me of a popular Japanese gadget, Lovegety, that Wired covered ten years ago.  However, unlike Lovegety, meetMoi can be used across any web-enabled mobile device.  The site boasts around 500 new users per day and its strength comes in its simplicity.  Given the short descriptions provided by users and the casual-encounter dynamics of the site, meetMoi looks to successfully tap into the niche market of spontaneous dating.

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