Community through Clothing: Social Souvenir
What we wear and own isn’t just about self-expression and individualism; these things broadcasts our affiliations and display our social capital. People pay a lot of money for limited-edition Aston Martins and LV handbags, while others take pride in their Karmaloop hoodie or copy of Tigermilk on vinyl.
Now Track More Ideas
- Nordstrom’s Loyalty Program Rewards Customers Without Store Cards
- Amazon Campaign Promotes Small Independent Merchants
- Wellness-Focused Jewelry Brand Takes DTC Approach To Better Connect With Customers
- Bloomingdale’s Updates Its ‘Retail As Theater’ Legacy For Modern Shoppers With Rotating Experiential Pop-Ups