We’ve discussed new alternatives to traditional healthcare before, but we’re excited to watch the development of one new player in the game: American Well, a medical care service that replaces the standard doctor’s check-up for a virtual, webcam-based one – while still working within the traditional U.S. healthcare system. According to the NY Times, users of the new program developed by Dr. Roy Shoenberg and his brother Ido will be able to access the service via their health plans’ websites. Blue Cross Blue Shield of Hawaii is the first to sign on and will offer patients the virtual visits starting in January. More states and health plans are slated for activation throughout 2009.

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