Brand strategy and design firm Brand Image has come up with an innovative concept geared towards ridding ourselves of our nasty plastic water bottle habit. 100% renewable & made from recycled paper, the bottle can hold a variety of liquids and easily decomposes once disposed of. While it doesn’t seem you can reuse the bottle more than 2 or 3 times, how often do we really save plastic bottles for more than a few uses anyway?

The only question is whether the idea will really catch on with beverage makers…will consumers mind bottles that aren’t transparent?

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