Brand strategy and design firm Brand Image has come up with an innovative concept geared towards ridding ourselves of our nasty plastic water bottle habit. 100% renewable & made from recycled paper, the bottle can hold a variety of liquids and easily decomposes once disposed of. While it doesn’t seem you can reuse the bottle more than 2 or 3 times, how often do we really save plastic bottles for more than a few uses anyway?

The only question is whether the idea will really catch on with beverage makers…will consumers mind bottles that aren’t transparent?

This content is available for Premium Subscribers only.
Already a subscriber? Log in