Feedburner was one of the pioneers in web 2.0 services. They created an easy to use RSS system that could handle the growing volume of blogs and allow authors to republish their feeds in a variety of friendly and optimized ways. Google purchased Feedburner in 2007 and after a year of planning has decided to merge the service into Google Feeds. The move is an obvious attempt to monetize the feeds through the AdSense service. An email to users says:

We’re contacting you to let you know that we’ll be migrating your FeedBurner account xxx to your Google Account xxx@gmail.com on 11/13/2008 .

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