Giveaways, the Key to Getting Back

Giveaways, the Key to Getting Back
Advertising
Scott Lachut, PSFK Labs
  • 7 november 2008

Companies are taking a lesson from the old adage that sometimes it’s better to give than to receive. Giveaways, often linked to national events that are themselves already in the public conscious, have begun to generate serious buzz within the online sphere. In fact, the mere mention of one of these limited time offers creates noticeable spikes in the amount of times a participating business’ name is searched and that’s before any free transaction even takes place. Add in the increased foot traffic as potential customers flock to stores in the hopes of getting a sample of the featured product or service and the incentive to buy additional items rises as well. An equation that makes a great deal of sense for these companies considering the amount of “free” marketing they’re receiving for such a small initial outlay.

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