Good Ideas in 2009, Mobile: Allison Mooney
Allison Mooney, friend and Contributing Editor to PSFK, will be moderating our first Good Ideas in 2009 Salon on Tuesday, November 18th. The discussion will surround ideas and innovations in the Mobile space as we look ahead to next year.
Allison Mooney has been working in media and marketing for six years and was part of the launch team for Mobile Behavior, a new Omnicom Group company. As the Director of Trends & Insights, Allison manages the group’s R&D lab, NGT, leads behavioral research efforts, and guides thinking on youth trends, mobile innovations, and consumer behavior. She also started and currently runs NextGreatThing.com, which now has readers in over 400 cities around the world. Prior to Mobile Behavior, Allison was the Director of Trends & Research at Fleishman-Hillard. She currently sits on the YPulse Advisory Board.