IKEA’s Guerrilla Interior Design in Russia

IKEA’s Guerrilla Interior Design in Russia
Advertising
Dan Gould
  • 7 november 2008

IKEA undertook an interesting publicity stunt in Novosibirsk, Russia recently. The ubiquitous home furnishings company completely decked out four subway cars in IKEA gear. Seats were upholstered in colorful fabric and curtains hung from the windows. Nice (legal) guerrilla style interior design. It would be great to see more of this stuff – understated advertising that actually improves a space.

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