Innovation Measures Up

Innovation Measures Up
Innovation
Claudia Cukrov
  • 24 november 2008

Innovation: a word that is loosely thrown around these days. Creatives want to do it.  Business wants a piece of it.  But how effective is the push to innovate when there are no real measures of its rewards?  The Boston Consulting Group has attempted to answer this question with its report Measuring Innovation 2008: Squandered Opportunities, a survey of innovation and its effects, and the dire consequences of the businesses that fail to use it. In their words:

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