In his column in The Guardian, Jeff Jarvis has an interesting piece that takes Google as an example to show how a batch of new companies operate well, despite a declining economy. Here’s an extract:

In Google’s economy, small is the new big. Of course, big is still big — Google itself is gargantuan. But it doesn’t grow by borrowing capital to buy companies (likely no one will for some time to come). Instead, Google created a network for an abundance of new advertisers and a platform for countless new businesses, all independent of Google. Indeed, Google does not want to own the assets — content to commerce — upon which its empire is built.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in