Playing with the new download of the iPhone software we realized that within the Google Map software not only does the phone give you directions by foot or on public transport, it also tells you when the next train is coming. The picture here shows that I've got 8 minutes to get out of the apartment and catch the train.


$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in