Massive Barbie Flagship Store to Open in Shanghai

Massive Barbie Flagship Store to Open in Shanghai
Sean Leow
  • 11 november 2008

We’re not sure what to make of this, but Barbie is set to open a massive 3400 square meter flagship store along Shanghai’s trendy Huai Hai Road.  Hoping to cash in on the China consumer market, Mattel has invested over $30 million to set up the first Barbie worldwide flagship store.  A new set of Asian and Caucasian Barbie dolls have been developed for the grand opening.

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