Massive Barbie Flagship Store to Open in Shanghai
We’re not sure what to make of this, but Barbie is set to open a massive 3400 square meter flagship store along Shanghai’s trendy Huai Hai Road. Hoping to cash in on the China consumer market, Mattel has invested over $30 million to set up the first Barbie worldwide flagship store. A new set of Asian and Caucasian Barbie dolls have been developed for the grand opening.
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