This is a quick follow up on the previous post about the use of craft we spotted in video. This time we see craft employed in this stop-motion animation video for Radiohead. It makes you wonder – in this world where the computer and the web have democratized creativity, given production tools to everyone for almost free and allowed access to a never-ending flow of (also free) content to use and remix – artists seem to be differentiating themselves with the work they produce with their hands.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in