Motrin: How Not to Make a Video Viral

Motrin: How Not to Make a Video Viral
technology
Dan Gould
  • 17 november 2008

Pain reliever Motrin recently sparked a firestorm of controversy over an advertisement which attempted to be humorous, sympathetic and perhaps edgy but ended up insulting the very consumer group they were targeting. The offending video portrayed the practice of carrying a baby in a sling as an uncomfortable fashion statement, something that makes a mother look more “official”. The ad copy also implies that such baby carrying causes back and neck pain – which Motrin will help alleviate.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.