Motrin: How Not to Make a Video Viral
Pain reliever Motrin recently sparked a firestorm of controversy over an advertisement which attempted to be humorous, sympathetic and perhaps edgy but ended up insulting the very consumer group they were targeting. The offending video portrayed the practice of carrying a baby in a sling as an uncomfortable fashion statement, something that makes a mother look more “official”. The ad copy also implies that such baby carrying causes back and neck pain – which Motrin will help alleviate.
Now Track More Ideas
- How Brands Like Walgreens And Volvo Are Creating Value Ecosystems For Consumers
- NYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness And Convenience
- Healthy Grocer Caters To Wellness Consumer Demand For Health At Convenience
- DTC & The Future Of Retail: A Look At PSFK’s 2019 Conference Speakers