In this week’s New York Time’s Magazine (The “Screens Issue”), a roundtable with 3 new media heavy hitters—(from left) Robert Rasmussen (R/GA), Lars Bastholm (AKQA), and Benjamin Palmer (Barbarian Group)—called “Multiscreen Madmen” looked at the changing nature of advertising in our 4-screen world.

Rather than attempt to summarize the long, long article (there must have been coffee on the roundtable),  we’ve pulled some key themes and good quotage from the conversation:

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