In this week’s New York Time’s Magazine (The “Screens Issue”), a roundtable with 3 new media heavy hitters—(from left) Robert Rasmussen (R/GA), Lars Bastholm (AKQA), and Benjamin Palmer (Barbarian Group)—called “Multiscreen Madmen” looked at the changing nature of advertising in our 4-screen world.

Rather than attempt to summarize the long, long article (there must have been coffee on the roundtable),  we've pulled some key themes and good quotage from the conversation:

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)