Multiscreen Madmen

Multiscreen Madmen
technology
Allison Mooney
  • 24 november 2008

In this week’s New York Time’s Magazine (The “Screens Issue”), a roundtable with 3 new media heavy hitters—(from left) Robert Rasmussen (R/GA), Lars Bastholm (AKQA), and Benjamin Palmer (Barbarian Group)—called “Multiscreen Madmen” looked at the changing nature of advertising in our 4-screen world.

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