On the Back of Identity
ShotCodes does wonders for offline advertising (and stalking) by allowing you to scan the identity of passers by. The latest venture from Netherlands-based apparel company W-41 gives users the ability to ‘carry their websites with them” using their barcoded logo apparel; each logo entirely unique to its owner. People can photograph your logo with their camera phone and use the free ShotCode mobile application to access the wearer’s Linked In, Facebook, Myspace or W-41 profile. Voyeurs can even leave you private messages. Apparel starts at USD$50 and is available from their website.