Real Life Lessons from the Obama Campaign

Real Life Lessons from the Obama Campaign
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Scott Lachut, PSFK Labs
  • 18 november 2008

Fast on the heels of what many are heralding as the most successful presidential campaign ever staged, folks everywhere are hoping to be the first to uncover the valuable lessons that made this historic election possible. Those in the marketing industry choose to look at the Obama campaign from the perspective of “effective sales pitch to the entire nation,” able to cross all demographics with a single message. However, maybe this is view is too narrow and fails to see the broader implications as we move forward.

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