Sea Change, New Attitudes on Pirated Material

Sea Change, New Attitudes on Pirated Material
technology
Scott Lachut, PSFK Labs
  • 7 november 2008

MySpace and Viacom’s MTV Networks announced a deal that will partner them with Auditude, a technology firm that has developed a means of identifying whether uploaded video clips belong to a particular TV Network by recognizing unique electronic signatures.  Auditude approached these two companies with this technology, marketing it as a means of incorporating advertising.  Essentially, any content appearing on MySpace belonging to MTV Networks will be tagged, allowing either business the option of inserting ads.

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