Sea Change, New Attitudes on Pirated Material
MySpace and Viacom’s MTV Networks announced a deal that will partner them with Auditude, a technology firm that has developed a means of identifying whether uploaded video clips belong to a particular TV Network by recognizing unique electronic signatures. Auditude approached these two companies with this technology, marketing it as a means of incorporating advertising. Essentially, any content appearing on MySpace belonging to MTV Networks will be tagged, allowing either business the option of inserting ads.
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