Rob Walker over at the NY Times calls attention to an interesting study conducted at the University of Maryland recently, tracking what is being called “incidental brand-consumer encounters.” Essentially, the research was meant to determine what kind of effect, if any, brands have on us in the context of strangers. With all of the advertising bombarding as we walk down the street, the ones with the most impact might not be traditional advertising at all, but rather subtle cues picked up from the people around us holding cans of Coca-Cola or wearing a T-shirts emblazoned with an easily identifiable logo.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in