The Branding of Strangers
Rob Walker over at the NY Times calls attention to an interesting study conducted at the University of Maryland recently, tracking what is being called “incidental brand-consumer encounters.” Essentially, the research was meant to determine what kind of effect, if any, brands have on us in the context of strangers. With all of the advertising bombarding as we walk down the street, the ones with the most impact might not be traditional advertising at all, but rather subtle cues picked up from the people around us holding cans of Coca-Cola or wearing a T-shirts emblazoned with an easily identifiable logo.
Now Track More Ideas
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
- Reddit Members Received Discounts At McDonald’s By Clicking The Hamburger Menu