Click to play

Urban Screen are a creative collective based in Bremen, Germany. They create interactive installations and performances using facades and architecture as their stage (or screen if you will). The above video shows their approach towards involving architecture. The group usually builds their artwork for a specific building, so they can customize their projections and staging to the given conditions.

Their first step is to measure the outside of the building along with its windows, billboards or any other add-ons. Then the group builds an exact replica of the facade as their stage, and with the help of a green-screen, they create a video performance to be projected on the facade. Urban Screen aims to blend their unique projection with the given architectural surroundings- the result is a playful Augmented Reality projection.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in