At the PSFK Conference San Francisco 2008, George Murphy (Modo Group) and John Pollard (Microsoft) describe how environments and technology can help consumers connect with the brand.

Discussing a particular project the two of them have been working on together, George Murphy and John Pollard explain how they’re creating semi-permanent and permanent environments with partners in the hospitality, travel, sports, entertainment and retail industries to get Microsoft’s products in front of consumers in relevant and contextual fashions to highlight the diversity of their portfolio and entice greater brand loyalty and affinity over time.

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