Your Life, By the Numbers

Your Life, By the Numbers
technology
Scott Lachut, PSFK Labs
  • 4 november 2008

Is there such a thing as free will?  Author Stephen Baker might answer yes and no.  In his new book, “The Numerati,” he sets out to uncover how global number crunchers are able to take the seemingly insignificant details from our daily lives, crunch them and turn them into a complex picture about us that can be used to predict our future behavior and perhaps even influence it.  This kind of personal information has been available to anyone who wanted it for a long time, but with the increasing amount of time that we now spend online, the details of who we are based on this activity is getting easier to extract. If this sounds a bit like Big Brother to you then you understand all too well the potential implications, but for the moment at least, it’s not that insidious.

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