10 Lessons the Blogosphere Can Learn From Journalism

10 Lessons the Blogosphere Can Learn From Journalism
Scott Lachut, PSFK Labs
  • 17 december 2008

We’ve written previously about ways the blogosphere is influencing traditional journalism, but in the interest of being equal, we thought a recent piece by Anita Bruzzese noting ten lessons bloggers can learn from journalists was worth mentioning, particularly given the fact that more and more people are turning to alternative media sources to get their news and information.

We’ve extracted Bruzzese’s main points below and follow with our own explanations:

  1. Trust – The most important relationship a writer has is with their readers and they should never underestimate or take advantage of that.
  2. Fact vs. Opinion – The lines between the two are easily blurred online, but if you want to present an authoritative voice then you need to be sure that information we’re presenting is accurate and verifiable. 
  3. Cite Your Sources – Borrowing ideas and content is the life blood of any blogger and the internet makes this extremely easy to do, but don’t forget to give credit when credit is due.
  4. Less Computer Time, More Face Time – Just because you can Google or Wiki a subject for hours on end, doesn’t mean you should.  Backing up internet research with actual real world experience can add a lot of originality to a piece.
  5. Newsworthy – Give your story a hook and make it relative to your audience.
  6. Consistency – Spend time developing a style, both in voice and structure and stick with it.
  7. Quality – No amount of site design and flashy multimedia content is going to cover up for poor writing. 
  8. Get Started – This might be a little journalism 101, but the notion behind it is a sound one, once you get going the ideas will start to come.
  9. Editing – Since we can’t all be blessed with a brilliant editor who makes all of our hackneyed turns of phrase look good, a solid rewrite can be the difference between okay and great.
  10. Creating History – Understand that what you write is not only available in the present day for all to see, but that it lives on into the foreseeable future as well.  Just something to think about before you hit publish.

With that being said, how’d we do?

[via Chris Brogan]

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