We’ve heard a lot of brands wishing to ‘own’ music recently, and we always get a bit, well, annoyed about it, because music belongs to people and persons, not brands. And the only thing brands should be trying to do in terms of music are those bandied-brand words, ‘facilitating’ and ‘enabling’. Ruby Pseudo’s team in the UK did a focus group recently where – in six minutes – the kids named 44 brands they saw as being part of the whole music “thing”, either in a good or an appropriate way.

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