Social activist Elsa Aldivar along with Pedro Padros, an industrial engineer have devised an ingenious new sustainable building material. While searching for an earth friendly way for women in Paraguay to generate income, Aldivar thought of growing loofah sponges to be sold as cosmetic products. After noticing that there was a good amount of waste and unusable specimens, she tried using the waste loofah as a base for a building material. In combining waste plastic and the loofah material the duo stumbled upon a lightweight wood alternative.

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